Merchandise

Various plush keychains featuring the First Partner Pokémon along with Pikachu and Mew will be released on the Japanese online Pokémon Center store on October 3rd, with physical releases happening on October 5th. The mascots are soft and fluffy, and each come with a Poké Ball strap that can be attached to bags, backpacks, pouches and more. The lineup includes a total of 29 different Pokémon, with each keychain retailing for JPY ¥1,560 (~USD $10.97).

A new merchandise line called Dondon Donkan Yaan?, focused on Slowpoke and all of its evolutionary and regional forms, will be released on October 3rd in Japan on the Pokémon Center online store, with physical store releases scheduled for October 5th. This line includes a wide variety of different goods such as plushes, stationery, kitchenware, bags, apparel, and other miscellaneous items.

New stationery such as sticker sheets, notepads, craft tapes, pencil cases, and tote bags are now available for purchase at the United States, United Kingdom, and Canada Pokémon Center online stores. Two themes included in this drop feature Fairy-type Pokémon such as Clefairy and Galarian Ponyta on a pastel background, while the other features Pikachu and Foongus among a field of mushrooms. Whimsicott, Eevee, and more are included on botanical stickers.

Two new plushes and four new plush keychains for Halloween are now available for purchase at the Pokémon Center online stores of the United States, United Kingdom, Canada, Australia, and New Zealand. These are the same plushes that were originally featured in Japan's Pokéween collection for this year, which became available earlier this month. The line stars Meowscarada in its costume as a magician, plus Pikachu, Fuecoco, Rowlet, and Froakie in their spooky adventures.

Gaming accessory brand HORI, known best for their controllers, will release a new Pikachu-themed gaming headset with plush ears for JPY ¥5,980 (~USD $41.30), scheduled to be available in December in Japan. The headset is designed to be compatible with Nintendo Switch systems, and will also work with other devices such as smartphones and computers. The headset sports soft and squishy Pikachu ears at the top, illustrations of Pikachu inside the ear cups, and small lightning details on the outer part of the ear cups.

Banpresto has revealed the upcoming Pokémon products for October, which are to be featured as prizes in arcade games and prize machines across Japan. This month's list features plushes for a variety of different Pokémon, plush clips, and figures. Some of these plushes are part of the Poké Peace line, Pokémon's collection of extra-cute, pastel designs featuring Pikachu, Pichu, Piplup, Espurr, Rowlet, Scorbunny, and Milcery. The cylinder cushions included in this announcement feature Captain Pikachu and Lucius's Lapras from the Pokémon Horizons animated series.

Various new Pokémon-themed accessories, including scarves, earrings, rings, bracelets, hairpins, and necklaces, have been added to the Japanese Pokémon Center Online today, along with a wide range of new socks featuring a variety of Pokémon. All of the earrings available in this drop come in two form factors, one featuring a clip-on mechanism for non-pierced ears, and another featuring a post and backing for pierced ears. Alongside this launch, the online store is holding a sale where customers who purchase three of the JPY ¥440 earrings and/or JPY ¥495 socks will receive a discount at checkout.

Celio, a French clothing retailer primarily focused on men's wear, has released a new collaboration with The Pokémon Company International through the Pokémon Center online stores for the United States, United Kingdom, Canada, Australia, and New Zealand. Celio has previously collabed with other popular anime brands like One Piece and Dragon Ball. This unisex Pokémon collection includes t-shirts and other apparel with sleek designs that pair well with many outfits.

San-ei, a Japanese company known for its high quality plushes, has revealed the 26th installment of the Pokémon ALL STAR COLLECTION, a line of plushes which is popular in Japan. Most of the 13 new fluffy friends will be released in late November, with the exception of Reshiram, Zekrom, and Dragapult, who are releasing in mid-December. The company has also revealed two new cushions featuring Gengar and Azumarill, releasing in November as well. Product details and pricing from the Pokémon ALL STAR COLLECTION releases are detailed below.

A new line of products named Celadon Game Corner has been released on the online stores of the United States, United Kingdom, Canada, Australia and New Zealand today, with four new plush keychains that were exclusively a part of the Japan-exclusive Night Arcade merchandise line. This line of goods includes neon colors and aesthetics reminiscent of Japanese arcades of the 1990s.

The Pokémon Center online store in the United States and Canada has put up listings for new Pokémon plush toys based on the Paradox Pokémon Gouging Fire, Raging Bolt and Walking Wake. These fluffly friends, whom are perfect for cuddling, are each available for USD $44.99/CAD $58.99.

The Bandai Japanese website has put up a new listing for an upcoming set of figures in the Bandai Kids set, which features small, yet detailed, Pokémon figures. This latest set contains a total of 15 figures, which include Paradox Pokémon, Pokémon from the Kitakami region and Pokémon from previous generations. This set will go on sale nationwide in Japan starting February 2025 in mass merchandisers, with each figure going for JPY ¥242 (~USD $1.69).

The Rakuten online store has recently put up a pre-order listing of JPY ¥11,000 (~USD $76.61) for a new Shiny Rayquaza building blocks set by Nanoblock, releasing in Japan later this year on November 30th. The set has a total of 1,790 pieces, and measures approximately 22 x 21 x 20cm (8.6 x 8.2 x 7.8in) when built.

Pokémon Center online stores in the United States, United Kingdom, and Canada have released the Pokémon Delicious Adventure: Alola Malasada Munch figure, which features Mimikyu in the sand with a small, partially nibbled Malasada.

Takara Tomy A.R.T.S. has revealed in their website a new gashapon collection called Pokémon Netsuke Mascot: The Way to Dragon Master, featuring Dragon-type Pokémon such as Deino, Goomy, Gible, Frigibax and Dreepy in the form of small figure straps.

The Pokémon Center online stores for the United States, United Kingdom, Canada, New Zealand, and Australia have released new loungewear in men's and women's sizes. The clothing have simple designs, mostly featuring a small image or pattern featuring Charizard, Pikachu, Eevee, or Umbreon. Notably, this is one of the first instances of a new collection arriving at the Australia and New Zealand Pokémon Centers, which are the most recently opened, at the same time as the other Western stores. Prices and product details are listed below, in USD/GBP/CAD/NZD/AUD respectively.

Pokémon Korea will be opening a new Pop-Up Store later this month at the Starfield Suwon shopping centre in South Korea, featuring merchandise of traditional items from the Korean culture themed after Eevee's evolutions and Pikachu, with lotus and lake motifs.

A new retro-inspired merchandise line called Night Arcade, featuring Pokémon from Kanto, will be released in Japan via the online Pokémon Center store on September 19th, and in physical stores on September 21st. This line of goods includes neon colors and aesthetics reminiscent of Japanese arcades of the 1990s, and includes products such as bags, pouches, plushes, wallets, shirts, stands, posters and many other products.

Four new stationery goods were released today, September 12th, on the Japanese Pokémon Center online store. This mini-collection is themed after the four seasons and includes a 2025 calendar, two notebooks and a pen. Pokémon featured across the products include Pikachu, Eevee, Snivy, Munchlax, and Darumaka and its Galarian form.

Listings for three new plush of Comfey, Steenee and Gimmighoul were posted on the Pokémon Center's Japanese online store earlier today, ahead of an expected release on September 12th, at around 10:00am (JST).