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20th anniversary Super Bowl commercial revealed: Behind-the-scenes to be broadcast on Feb. 2

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20th anniversary Super Bowl commercial revealed: Behind-the-scenes to be broadcast on Feb. 2

The commercial that will air during the Super Bowl on Feb. 7, 2016 has been revealed.

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Neat :)

Ya know...after this and the Pokémon GO trailer, one has to wonder if someone will make a Live Action special for the Anniversary...
 
I wonder why the Japanese guy was allowed to speak Japanese but the Brazilian kid had to speak English. Maybe Portuguese is a satanic language and the best thing to do is to avoid exposing the Super Bowl audience to that.

I'm glad I won't have to watch the Super Bowl to see this commercial. I'd be so pissed off if I had spent my time watching people playing "football" only to see this video. I am so disappointed. I was thinking they would use the Super Bowl to create hype for something big, Pokémon Z perhaps?

Gyarados flying made me lol and Mega Lucario being the only non-Kanto Pokémon is just too bad. We are celebrating 20 years of the Pokémon franchise as a whole, not 20 years of Kanto being shoved down our throats.
 
Mikuri said:
I wonder why the Japanese guy was allowed to speak Japanese but the Brazilian kid had to speak English. Maybe Portuguese is a satanic language and the best thing to do is to avoid exposing the Super Bowl audience to that.
Click to expand...
Maybe they think that if they acknowledge Portuguese, then they have to add it as a language option
 
They definitely used Kanto Pokemon because thats what the massive audiences will recognize and they hope to rekindle some of the original hype where many people liked Pokemon as a fad rather than really liked it. I thought the commercial was pretty strange personally and didn't really like it. I kinda feel like they put it in Brazil so they can run it during the Olympics too.
 
Mikuri said:
I'm glad I won't have to watch the Super Bowl to see this commercial. I'd be so pissed off if I had spent my time watching people playing "football" only to see this video. I am so disappointed. I was thinking they would use the Super Bowl to create hype for something big, Pokémon Z perhaps?
Click to expand...

How could the U.S possibly use an advertisement to hype something that hasn't even been announced yet?
 
Mikuri said:
I wonder why the Japanese guy was allowed to speak Japanese but the Brazilian kid had to speak English. Maybe Portuguese is a satanic language and the best thing to do is to avoid exposing the Super Bowl audience to that.
Click to expand...
The kid doesn't look like Brazilian, he is most like Indian or Pakistani, and his place definitely wasn't Brazil - the only place that looks like this country was the mountain where the kid was running. I dunno why they wanted to record in Brazil just 2 second of the trailer... oh wait, they had money!

Apparently, everybody in this world needs to learn English, except Japaneses, because they are cool #not
 
Boy oh boy, some people need to calm down. It's a commercial...

Anyways, it was pretty much what I expected: it banked on the "20 years' worth of nostalgia" the franchise has and tried to appeal to all ages while focusing mostly on Gens I and II as a result. Eh.
 
Mikuri said:
I wonder why the Japanese guy was allowed to speak Japanese but the Brazilian kid had to speak English. Maybe Portuguese is a satanic language and the best thing to do is to avoid exposing the Super Bowl audience to that.
Click to expand...

Don't know if this was a concern for the director, but about a third of the world's population can speak English to a useful degree, according to my linguistics textbook (I'd dig out the reference, but I'm tired).

It's been a while since I've seen an ad that hasn't instantly annoyed me, so there's that
 
The Outrage said:
Maybe they think that if they acknowledge Portuguese, then they have to add it as a language option
Click to expand...
They already acknowledge Portuguese. The Pokémon Company International has seven YouTube accounts, one of them is in (European) Portuguese.

sc190191 said:
They definitely used Kanto Pokemon because thats what the massive audiences will recognize and they hope to rekindle some of the original hype where many people liked Pokemon as a fad rather than really liked it. I thought the commercial was pretty strange personally and didn't really like it. I kinda feel like they put it in Brazil so they can run it during the Olympics too.
Click to expand...
I don't know. The video was a reminder that Magneton even exists. They could have shown a more popular Kanto Pokémon if that's the case.

Akira Bond said:
How could the U.S possibly use an advertisement to hype something that hasn't even been announced yet?
Click to expand...
The video could be used to announce Pokémon Z? A Super Bowl commercial is better than a special page on the official Pokémon website I think.

Astronaut Cat said:
The kid doesn't look like Brazilian, he is most like Indian or Pakistani, and his place definitely wasn't Brazil - the only place that looks like this country was the mountain where the kid was running. I dunno why they wanted to record in Brazil just 2 second of the trailer... oh wait, they had money!
Click to expand...
With the commercial being shot in Rio, I immediately assumed the kid was from there. And the place where we first see him could easily be one of Rio's many favelas.

Beth Pavell said:
Don't know if this was a concern for the director, but about a third of the world's population can speak English to a useful degree, according to my linguistics textbook (I'd dig out the reference, but I'm tired).
Click to expand...
Probably not. The number of Portuguese speakers is higher than the number of Japanese speakers. They weren't concerned about % of the world's population being familiar with a language. And they could have used subtitles anyway, like they did for the Japanese guy.
 
Mikuri said:
The video could be used to announce Pokémon Z? A Super Bowl commercial is better than a special page on the official Pokémon website I think
Click to expand...

Except I doubt the U.S is going to be the country that officially announces a new Pokémon game. Considering they are created in japan, it is going to be Japanese media that announces a main series title.
 
Beth Pavell said:
Don't know if this was a concern for the director, but about a third of the world's population can speak English to a useful degree, according to my linguistics textbook (I'd dig out the reference, but I'm tired).
Click to expand...
Don't know why that matters when they captioned the Japanese guy's dialogue for the appropriate audience anyway.
 
The Outrage said:
Don't know why that matters when they captioned the Japanese guy's dialogue for the appropriate audience anyway.
Click to expand...

I don't know, if you're going to select a limited number of languages for an ad, maybe you'd pick your native and a widely recognised one? Or, given that it's a Super Bowl ad they thought there ought to be some spoken English in there
 
It feels very strange of relating the 4D Real-Life events to personal dream of 2D Fictional Imagination existed only inside a game console. Unless pokemon really existed inside our 4D Real-Life, this is a very awkward commercial.
 
That was a very unique commercial, I thought. It seemed a bit lacking though... you'd think a commercial for the 20th anniversary of Pokemon would be bigger and more exciting...
 
Mikuri said:
I wonder why the Japanese guy was allowed to speak Japanese but the Brazilian kid had to speak English. Maybe Portuguese is a satanic language and the best thing to do is to avoid exposing the Super Bowl audience to that.

I'm glad I won't have to watch the Super Bowl to see this commercial. I'd be so pissed off if I had spent my time watching people playing "football" only to see this video. I am so disappointed. I was thinking they would use the Super Bowl to create hype for something big, Pokémon Z perhaps?

Gyarados flying made me lol and Mega Lucario being the only non-Kanto Pokémon is just too bad. We are celebrating 20 years of the Pokémon franchise as a whole, not 20 years of Kanto being shoved down our throats.
Click to expand...
Maybe the (whatever his race) kid was raised in an English speaking area, or learned it somewhere...
As for the Gyrados, I remember those Pokemon flying in Pokemon Stadium, Colloseum, Pokemon XD: Gale of Darkness, and Pokemon Battle Revolution. Doesn't he float in the 6th (Kalos) gen games too?
 
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