The Pokémon Company International collaborates with French fashion house A.P.C. for high-end apparel line, available now at The Pokémon Center U.K.
Mathieu Galante, EMEA director of licensing at The Pokémon Company International said:
We are thrilled for Pokémon fans and fashion enthusiasts to discover the Pokémon × A.P.C. range. The stylish and raw identity of A.P.C. associated with the instantly recognizable Pokémon imagery brings a timeless yet contemporary feel to the collection that will charm fans of all ages.
Pikachu and the original Kanto starters are the stars of the collection, in line with the '90s aesthetic. A.P.C. notes that the Pikachu silhouette A.P.C. logo that appears in this collection is the first time in brand history that their logo has been mixed with a non-text element. The designer nature of the pieces makes them some of the most expensive apparel available at a Pokémon Center, with the denim jacket coming at at £280, but they still come nowhere close in price to Pokémon’s recent collaboration with luxury jewelry retailer Tiffany & Co.