Iconic Sears Tower No More: Renamed

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Rayne

Rayne

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Sears Tower name to change to Willis Tower
Come this summer, Chicago's iconic landmark known around the world is getting a new moniker: Willis Tower.

Willis Group Holdings, a London-based insurance broker, announced Thursday that it will consolidate its area offices to Sears Tower and as part of the deal, gets to put its own name on the 36-year-old skyscraper.

Willis will move nearly 500 associates into Willis Tower, at 233 S. Wacker, initially occupying more than 140,000 square feet on multiple floors. The company said the move to the new space, at $14.50 per square foot, will result in significant real estate cost savings, and that there is no additional cost to the company associated with renaming the building.

"It was part of our negotiations," said Willis spokesman Will Thoretz. "We are actually not having to pay anything for renaming the building."

The rental information is accurate but the terms of the deal are incomplete, said a Sears Tower spokesman, who declined to provide additional information.

"The details that have been disclosed are not a complete picture of the agreement," the spokesman said. "We view the economic terms to be proprietary information and do not reveal those for any of our transactions."

The move is a coup for Willis, which counts Aon Corp. as one of its main competitors. Come this summer, Willis' name will be on a tower taller than Aon Center.
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Source: Chicago Tribune



Yes, it's this building for those not as familiar:
searstower.jpg
 
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And I bet the only people who call it by the new name are the bureaucrats.
 
Willis tower? LOL they are english so why not just name it willie tower. Cause theyt must have a pretty big pair to actually rename a building so well known. I mean if your a tourist:
Hey wanna go see the sears tower? Cool lets ask where it is! Sears tower? Sears tower? We only know of willis tower!
 
First Comiskey and now Sears Tower.

Countdown to them having naming rights to our children?
 
God, why not call it 'Aircraft Impact Tower,' or did the WTC already steal that dumbass monicker?
 
Well if Daley were a Republican instead of a Democrat they'd be more likely to do that.
 
JB88 said:
Uh...that's pretty low, seakittenfool.
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Soz, I do forget about stuff like that.

It is making a point at how stupid the name 'Willis Tower' is, however. I can just imagine all the Big Dick jokes spawning from it now...and fear every single one of them.
 
Doesn't phase me. As long as they leave the Chrysler Building and Transamerica Building alone...
 
Um... everyone's still going to call it the Sears Tower. Tourists aren't going to tell their kids, "Oh yes, this is the famed Willis Tower which we travelled all this way to see." It's not the Willis Tower, it's the Sears Tower.
 
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