More 4Kids politics

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FabuVinny

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After whatever agreement was made with Pokémon USA, 4Kids have made their next step... by making an alliance with Microsoft!

Officials from Microsoft Game Studios have announced an 'alliance' with children’s entertainment company 4Kids Entertainment, which already handles popular video game related brands such as Yu-Gi-Oh! and Teenage Mutant Ninja Turtles (though it recently relinquished its stewardship of Pokemon licensing to Pokemon USA itself).

As part of the agreement, 4Kids will serve as the licensing agent for a forthcoming children’s entertainment property on a global basis for Microsoft Game Studios, encompassing all broadcast, home video, music and merchandise licensing rights.

No clue was given as to what the property might be, although the only internal Microsoft studio with any significant experience of children’s titles is British studio Rare. The film rights to Xbox 360 game Kameo have already been sold to animation production company Maxmedia, suggesting that the property in question may either be for a brand new IP, or possibly related to the Banjo-Kazooie series, which Microsoft has repeatedly hinted may return.

Alfred R. Kahn, chairman and CEO of 4Kids Entertainment, said: "We are thrilled to serve as the partner of choice and act as the vehicle for Microsoft to broaden its appeal among a more mainstream market focusing on children and family entertainment. We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios."

Ed Ventura, director of Franchise Development at Microsoft said: "We are excited to explore the opportunities our collective efforts can create when we combine 4Kids's proven expertise in bringing engaging children's properties to life with Microsoft's leadership and knowledge of interactive entertainment."
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http://www.gamasutra.com/php-bin/news_index.php?story=7812
 
Interesting, to say the least. So they're aligned now with both Nintendo and Microsoft? This should be fun to watch.
 
I really, really doubt 4Kids gives a damn about rivalry between the companies it wheels and deals with.
 
nekusagi-chan said:
But Nintendo might.
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Only in the sense that if this leads to a Banjo-Kazooie anime (God help us), Nintendo will have missed out on some of the share by losing RARE,

But that was years ago now and considering RARE's done bugger all since being bought out, I'm sure RARE's kicking themselves more than Nintendo is.

It's not as if this is going to rival anything for Nintendo directly - it'd have to try damn hard to beat Pokemon where Nintendo's own Kirby and F-Zero lisences have failed to even come close to matching.
 
Oh, that's right. They did do Kirby and FZero. God that FZero anime sucked.
 
Watch out for the debut of the TV anime series "The Blue Screen Of Death" ;-)
 
>>>Watch out for the debut of the TV anime series "The Blue Screen Of Death"


You rock. xDDDDD
 
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