Music video for Pokémon Music Collective song "GwGw" by Non released on the Japanese Pokémon YouTube channel

The music video for the song "GwGw" (pronounced ぐわぐわ guwa-guwa) by Non, which is part of the Pokémon Music Collective collaboration project, is now available on the Japanese Pokémon YouTube channel. The song was released for digital streaming on various platforms on September 24th, and depicts a lazy, carefree vacation with Psyduck, a Pokémon who escapes from a hectic daily life. It was produced by the Japanese rock band KANA-BOON, with lyrics by Maguro Taniguchi and additional vocals by Psyduck.

This is the second collaboration between Pokémon and Non, as the singer-actress has voiced the protagonist Haru in the globally acclaimed stop-motion animated series Pokémon Concierge, streaming on Netflix. Notably, the theme of the song was inspired by Psyduck, a Pokémon seen alongside Haru in the aforementioned series.

Check out the new song 'GwGw' on various digital streaming platforms, and check out its music video on YouTube below:

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

​

For the original report on this song's release, check out the Bulbanews article Seventh song released in the Pokémon Music Collective collaboration project - "GwGw" by Non.

The Pokémon Music Collective is a collaboration between The Pokémon Company and Universal Music, that periodically releases songs by artists from various genres connected by Pokémon. So far, six other songs have been released.

1. “Sing” by imase - September 14th, 2022
2. “One and Only” by ENHYPEN - July 12th, 2023
3. “1999” by Michael Kaneko - August 2th, 2023
4. “LEVEL UP!” by Matt Cab, BBY NABE, and Charlu - August 30th, 2023
5. “Ghost Dive” by Polkadot Stingray - September 20th, 2023
6. "Lucky" by Nulbarich and Sunny (feat. UMI) - May 24th, 2024