Seventh song released in the Pokémon Music Collective collaboration project - "GwGw" by Non

The Pokémon Music Collective project has released a new song: "GwGw" (pronounced ぐわぐわ guwa-guwa) by Non, which depicts a lazy, carefree vacation with Psyduck, a Pokémon who escapes from a hectic daily life. The song was released for digital streaming on various platforms on September 24th, 2025 (a year and four months after the previous song, Lucky). No music video has been released for this song at the time of writing. The song was produced by the Japanese rock band KANA-BOON, with lyrics by Maguro Taniguchi and additional vocals by Psyduck.

This is the second collaboration between Pokémon and Non, as the singer-actress has voiced the protagonist Haru in the globally acclaimed stop-motion animated series Pokémon Concierge, streaming on Netflix. Notably, the theme of the song was inspired by Psyduck, a Pokémon seen alongside Haru in the aforementioned series.

KANA-BOONさんに「GwGw」という曲を作っていただきました。
嬉しくて興奮しています。
楽しく癒され、そしてめちゃくちゃかっこいい曲です。
固くなった心がふにゃふにゃ解れていくようです！
　
ポケモンとバカンスって最高すぎますね！大好きなコダックもいろんな形で参加してくれました。
大人も子供も、この忙しい日々に「GwGw」を聴いて疲れを癒して、気分をリフレッシュして、また明日頑張ろうと思ってくれたら幸いです。
あ、タイトルGwGwの読み方はぐわぐわ。
　
Netflixで配信されている「ポケモンコンシェルジュ」新エピソードもぜひ一緒に楽しんでね。

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KANA-BOON has written a song for us called "GwGw."
I'm so happy and excited.
It's a fun, soothing, and incredibly cool song.
It's like my hardened heart is melting away!

A vacation with Pokémon is just the best! My beloved Kodak also got involved in various ways.
I hope that adults and children alike will listen to "GwGw" in the midst of these busy days to relieve their fatigue, refresh their mood, and feel motivated to do their best again tomorrow.
Oh, the title "GwGw" is pronounced "guwa-guwa."

Please also enjoy the new episodes of "Pokémon Concierge," streaming on Netflix.

The song is currently available on the following streaming platforms:

• Apple Music
• Spotify
• YouTube Music
• Line Music
• Amazon Music Unlimited
• iTunes Store
• Amazon Store
• Amazon Prime Music
• Amazon Music Free

and many more.

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