Uniqlo announces new 30th anniversary merch collection, inspired by early watercolor Pokémon art, launching in Japan March 2026

Japan-based clothing retailer Uniqlo is previewing a new collab with The Pokémon Company, in celebration of the 30th anniversary of Pokémon Red and Green’s release in Japan. Pokémon Day 2026 is coming up on February 27th, and to mark the occasion, Uniqlo’s graphic tee imprint, UT, will be debuting t-shirts in kid’s and adult’s sizes inspired by watercolor artwork from the early days of the Pokémon franchise. The collection will launch in late March 2026 to Uniqlo’s Japanese online storefront, shipping only within Japan.

The early Pokémon watercolor style was made famous by Ken Sugimori, who refined and standardized the look of many Pokémon with his illustrations. Indeed, all the t-shirts in the new Uniqlo collection use these retro watercolor artworks in their designs. Five different adult t-shirts, each available in sizes XS - 4XL, will retail for ¥1,990 ($12.73 USD), and five t-shirts in kid’s sizes will retail for ¥990 ($6.33 USD) each.

Though this collection is currently Japan-only, it may be launched for other regions in the future. It was announced on Uniqlo’s English-language Instagram, and Uniqlo's previous Pokémon collab was launched worldwide.

 

ofc it's all Kanto uuuuuugh

 

I'm confident that one day clothing designers will realize we got more games after 1996

 

I swear my boi's are never hearrrrrrrrrrrrrrrrrrrr