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To be fair, I don't think that was really the fault of Journeys. Wanting Ash to get a rematch with Alain was a perfectly reasonable assumption/hope from the fans. It would have been an easy way to create hype for the Master Class too, especially when they know how infamous the Kalos League finale was, and keeping Alain's involvement in the PWC a secret seemed suspicious too. But it was still more of an assumption from fans as opposed to another case of misleading promotion or advertisement. We didn't see a poster of Ash vs. Alain or a bit of dialogue giving the impression that Ash was going to battle him either.Alain being in the Masters 8 itself can be an example, considering they made fans think Ash was gonna get a chance to face him and FINALLY defeat him, but nope! Then there was JN008, making some think Dawn and Brock would return then. We still got them much later down the line, but it still did happen.