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Nintendo still posts Pokemon Directs themselves, they just don't bundle the Pokemon announcement in with their other game announcements.
Also Mario is the best-selling video game franchise of all time, so Luigi's Mansion 3's potential for sales is probably not that far from Pokemon at all.
The Luigi's Mansion games in general dont always do well. Luigi's Mansion 1 3ds flopped in Japan completely did very poorly worldwide not reaching anywhere near what the original got, No 2 got good sales however ( Believe it was something like 5-8 million based off vgc sales ) but that's fairly poor for a mario game. No 3 really has its work cut out for them.