Pokémon x Van Gogh Museum promo card “Pikachu with Grey Felt Hat” reprinted, available from Dutch retailers beginning February 10th

While the collaboration between The Pokémon Company International and the Van Gogh Museum in Amsterdam has had its setbacks, good news has been announced for fans hoping to get their hands on the elusive TCG promo item. “Pikachu with Grey Felt Hat” is announced to be coming to over 1,000 toy stores and gift shops in the Netherlands, including the chains Primera, Bruna, Intertoys, Game Mania, Top1Toys, MediaMarkt and Smyths Toys Superstores, as well as smaller specialty shops. Cards are limited to one per customer and are only available as a free gift with the purchase of €29.99 worth of Pokémon Trading Card Game merchandise. The card will be available for a limited time beginning Saturday, February 10th.

“Pikachu with Grey Felt Hat” and the Van Gogh Museum promotion as a whole became infamous for the overwhelming crowds at the museum and the scalping of the collaboration’s merchandise, especially the card. While the art exhibit and events at the museum originally ran from September 28th to January 7th, the museum had to stop offering the card, which was originally a freebie with the experience, in mid-October due to safety concerns. Now, more than four months after the original scalping issues began, resale prices for “Pikachu with Grey Felt Hat” remain in the hundreds in USD. While there are no officially announced numbers, some estimates predict that thousands of cards will be available in this reprinting, which will likely drive down the second hand price.

Simon Benton, Vice President of TCG Sales at The Pokémon Company International, said:

"The cards were extremely popular, and we heard that fans were asking if they could be available again in the Netherlands. I'm very pleased that we were able to print a very large quantity of cards so that fans can get their hands on one."

More controversy for Pokémon x Van Gogh Museum came in December, when at least four museum employees were fired due to misconduct during the promo. Employees reportedly advised guests on when to buy tickets to the museum, and one stole an entire box of the notorious “Pikachu with Grey Felt Hat.” With the museum promo ending in January and the Van Gogh merchandise long sold out on the Pokémon Center's website, there is no currently no official avenue for obtaining the card outside of the Netherlands.