Pokémon Masters, the latest mobile game, has received some tune-ups lately. With the addition of Eggs, new Sync Pairs, and new Story Events, it was only fitting that the game's name was adjusted to reflect the additions: Pokémon Masters EX
Naturally, in this age of social media, the official Pokémon Masters EX
Twitter created a hashtag in their August 25th post
announcing the change. This was posted in conjunction with a poll
asking followers to vote for which Sync Pair should be boosted to a Rank Six.
At this point it should be noted that, while the official account started the hashtag, they did so with proper capitalization. Some fans, however, did not. And quickly took notice.