Gym Battles return to Pokémon Masters EX today with this revised and updated version of the Pasio Gym Battle event. Battles for Johto Gym Leaders Assembled will run through to August 8th, at 10:59pm (PDT). Also launching today are special Tiered Scouts featuring three Fair-Exclusive Sync Pairs.

The Pokémon Center is continuing to roll out merch in its Timeless Adventures series, this time debuting some goods inspired by the Kalos region. The store is also debuting a new mini collection of four squeezable plushes with flapping fins. Both these additions will arrive to the Pokémon Center Online on August 5th, and the flapping fin plushes will arrive to Pokémon Centers in Japan on August 8th.

The summer 2026 edition of European Speedrunner Assembly will be streaming live from August 1st to August 8th. It will be taking place live out of the Quality Hotel View in Malmö Sweden. Runs of Pokémon White 2, Pokémon Platinum, and Pokémon Sapphire will be taking place across the course of the marathon. White 2 and Sapphire can be watched on stream one, while Platinum will be shown on stream two.

Pokémon Masters EX is today giving players a chance to pair up with N (Summer 2022) & Zoroarkin the latest set of rallies as part of the ongoing 30-Year Celebrations. Also launching today is the debut of Selene & Primarina in a new Mix Scout, and the game's latest Monthly Poké Fair featuring Carmine & Sinistcha.

A new version of Pokémon Masters EX, Ver. 2.71.0, is now available to download. Alongside this update, the game's producer has previewed information on the upcoming Pasio Gym Battle, Johto Gym Leaders Assembled, and other events coming to the game in August. Meanwhile, three new Sync Pairs are making their debuts today alongside the launch of the game's latest Academy Event, Pasio Festival of Masks. Players will receive Juliana & Chimecho simply for starting the event, while Carmine (Alt.) & Mightyena and Florian (Alt.) & Yanmega make their debuts in separate EX Fair Scouts.

As part of the 30th anniversary celebrations, it has been announced that two new episodes of the POKÉTOON series will be releasing soon. One episode will focus on Wartortle, and the second on Whimsicott and Mabosstiff. More updates will be shared in due time.

Pokémon Sleep's Summer Festival event returns for 2026 (if a little late this year), commencing next month on Monday August 10th at 4:00am local time, running through until Monday August 17th at 3:59am local time. This year's event once again features a fresh Pokémon species for Sleep Research, with the Wrestling Pokémon Hawlucha set to make its debut alongside this event.

The English and other western dubs of the sixth episode of the second season of the POKÉTOON series have been released on the official Pokémon YouTube channels. Titled "The Chansey Chase", it features a girl visiting the Safari Zone and encountering a Chansey wearing a hat.

A new trailer and press release have provided players with their first look at a selection of new features coming in the first two parts of the Pokémon Pokopia Expansion Pass, as well as confirming that Part 1 will launch next week on August 5th alongside the free Version 2.0 update. Details were also given on Pokopia's in-game event for August, Fetching Scales for Feebas.

Japanese coffee brand BOSS has announced a second round of special-edition Pokémon coffees and merchandise, after launching the first part of their 30th anniversary collab last April. The new drop features even more BOSS products getting the Pokémon makeover, plus denim jackets, t-shirts, and a giant Clodsire floor cushion. Merch is available via lottery, with customers gaining entries to win by purchasing the Pokémon coffees. The new can designs will arrive on September 1st, only available for customers in Japan.

Pokémon TCG Pocket's latest update brings various feature updates. This update requires a 3.5GB download (overwriting existing data and thus keeping post-update app size the same). A compensation reward of 36 pack hourglasses will be distributed. Summary of Feature Updates ♦♦♦♦ or Higher Guaranteed Booster Pack category added. Card Dex Registration updated Sorting in 'My Cards' Updated. Deck Order Adjustment feature added. Deck Sharing feature added. Special pack opening animations added. Elite Deck gift missions added. Random battles updated. Wishlist limit increased to 40. Future Update: Step-Up Battles to be reworked.

Episodes from the 10th season of Pokémon the Series, "Pokémon: Diamond and Pearl", are now available on the Pokémon TV YouTube channel, with five new episodes being added per week. These uploads have audio tracks in a total of 16 languages and closed captions in 2 languages.

Pokémon Center Mega Tokyo, the largest Pokémon Center store in Japan, and its adjoining Pokémon Sweets café will be reopening in August after its closure in March of this year. The stores have been closed following the tragic murder of a Pokémon Center employee at the hands of her stalker. The Pokémon Company states the store will reopen with stricter safety measures, including entry restrictions.

The 2026 Victory Road July Challenge was a grassroots Pokémon Champions tournament that featured 232 players battling for first place. Pedro Feitosa ultimately won first place alongside Mega Delphox and Mega Staraptor. The event was organised by Victory Road—more information regarding current and future events can be found on their official website.

Pokémon Masters Day is here again in Pokémon Masters EX. Accompanying the usual collection of regular events and presents on offer is a Triple Feature Master Fair Scout, plus multiple One-Time-Only Scouts featuring Fair-exclusive Sync Pairs. Three Sync Pairs are also receiving Sync Grid upgrades alongside this monthly event.

Pokémon Masters EX is today launching its latest Ranked Damage Event, Super Sparring No. 22. Featuring battles against Bede, Gladion, and Marnie, this event will run through to July 30th, at 10:59pm (PDT).

The Dog Water team will be returning for their annual charity marathon this weekend from July 24th to July 26th. Runs of two Pokémon games are scheduled for the event, which can be watched from their Twitch channel. Like last year, the marathon will be raising money for St. Jude Children's Research Hospital.

Updates posted today on the Pokémon Trading Card Game's official Japanese homepage and YouTube channel have unveiled the majority of the remaining cards from the upcoming Storm Emeralda expansion, and the last cards from the ex Starter Sets, both of which hit store shelves in Japan next week on July 31st.

On theme with some of Pokémon’s latest collabs, the Pokémon Center websites serving the US, Canada, Australia, and New Zealand are debuting a new baseball-themed line of apparel. The collection includes baseball jerseys, varsity jackets, and baseball caps rooting for four different Pokémon - Venusaur, Blastoise, Charizard, or Pikachu. Baseball items are available online now, but are currently absent from the Pokémon Centers UK and Germany.

Pokémon TCG Pocket's next expansion, “Pulsing Aura”, is set to launch worldwide next week on Wednesday, July 29th at 6:00pm (PDT) / Thursday, July 30th at 1:00am (UTC). Various in-game events to take place throughout the next month have also been announced, including the limited-time return of Deluxe Pack: ex in late August.