May3

Zavvi releases New Pokémon Snap inspired summer lineup

If there's one certainty as a Pokémon fan, it's that you'll never be short of options to fill your wardrobe with your fandom. In what hopes to be the latest addition to that overflowing wardrobe, UK based Zavvi has launched a new Pokémon: Vacation Vibes clothing range in celebration of the release of New Pokémon Snap. The clothing from this new lineup features photo snaps of fan-favourite Pokémon including Pikachu, Bulbasaur, Squirtle, Charmander, and Eevee, all chilling out and having fun on holiday in a tropical setting reminiscent of some of the locales from the Lental region.
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Apr22

Print your Pokémon Snaps with new Fujifilm instax mini Link app - Special Edition instax mini link with Pikachu Case also releasing soon

A new instax mini Link app for Nintendo Switch from Fujifilm will allow gamers to export photos from the Switch to their smart device for editing and printing on any Fujifilm instax mini link smartphone printer. In addition to this app, Fujifilm will also be releasing a special edition bundle including an instax mini Link Special Edition - Ash White (Red & Blue), together with a special Pikachu Case.
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Apr15

McDonalds 25th Anniversary Happy Meals come to the UK on May 19

After what might generously be described as a disaster of a release in the United States earlier this year, with widespread stories of scalpers picking stores clean of all available stock, McDonald's will be bringing Pokémon 25th Anniversary Happy Meals to stores in the United Kingdom from May 19th, immediately following the current Spongebob Squarepants Happy Meal promotion.
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Apr11

Original Stitch expands Pokémon lineup with new Pokémon Aprons

Continuing to expand their extensive lineup of Pokémon clothing alongside the franchise's 25th anniversary celebrations, Original Stitch has launched a new line of Pokémon aprons. As with all Original Stitch Pokémon products, customers can customize their clothing from a wide array of patterns. Available for these Aprons are a set of 151 different patterns, each inspired by one of the Pokémon from the first generation of games.
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Mar31

Pikachu Press publishes Pokémon Primers series of kid's books

On March 30, 2021, The Pokémon Company announces a set of four books published by Pikachu Press known the "Pokémon Primers" series. The first two books in the series, Pokémon Primers: ABC Book and Pokémon Primers: 123 Book were launched upon the announcement, while two more books, Pokémon Primers: Shapes Book and Pokémon Primers: Colors Book are slated for release later this year. Features in the book include over 100 tabs per book for readers to lift up and enjoy, as well as a pronunciation guide for various Pokémon featured in the books.
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Feb26

UK retailer Zavvi launches limited-edition Pokémon Collection for 25th Anniversary

In the latest of what seems like an never ending stream of clothing brands announcing special Pokémon collaborations, UK retailer Zavvi has revealed details on its line of limited edition items celebrating Pokémon's 25th Anniversary. The collection, which centers around the iconic Generation 1 Pokémon Pikachu, is scheduled to go on sale on the Zavvi website on Pokémon Day, February 27th, in a staggered rollout. While Zavvi is a UK based retailer, their website does offer international shipping, and there appear to be no limits on Pokéfans outside of the UK scoring themselves any of the items in the limited collection, or any of the other Pokémon clothing and merchendise that the company sells.
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Feb13

Opposuits release new Pokémon collaboration suit

Opposuits, a novelty suit company based in The Netherlands, unveiled earlier this week its upcoming licensed collaboration with The Pokémon Company. The suit features first generation starter Pokémon Bulbasaur, Squirtle, and Charmander, alongside franchise mascot Pikachu, and includes a jacket, pants, and matching tie.
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Feb13

McDonalds responds to shortages of Pokémon Happy Meal items

In a statement provided to multiple media organisations, McDonalds responded to the ongoing shortages of Pokémon 25th Anniversary Happy Meal Toys and Cards, and confirmed they are working with supply chain partners to restock these items. Their official statement stopped short however of directly acknowledging the ongoing flagrant scalping of these product on online auction sites such as eBay.
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Jan9

New Gengar cushion showcases devastating Lick and Dream Eater attacks

From Premium Bandai, the makers of the Snorlax plushie that was large enough to sleep on, comes the newest piece of strange Pokémon merchandise from Japan. The Zettai Nameraretai Gengaa ( 絶対に舐められたいゲンガー ) or "Gengar that you absolutely want to be licked by" cushion.

This cushion looks more like it'd give you nightmares than give you rest. Measuring 170cm, or roughly 5 feet 5 inches long, Gengar's cushioned pink tongue forms a full length futon for you to sleep on while you rest your head inside of Gengar's plush mouth. The tongue can also be used as a pillow or blanket on its own. When not in use, the tongue rolls back to be stored inside Gengar's mouth.

The cushion is retailing on Premium Bandai's website for ¥JP 25,950, or roughly $USD 250, plus shipping. As of writing the first batch (expected to ship in June) has already sold out, however there are hopes Premium Bandai will restock the item in future given the obvious high demand for this unique item.
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Dec10

Pokémon Cereal Returns to US Store Shelves After 20-Year Hiatus

While Pokémon food products are pretty common in Japan, they've been much less common in the west over the past two decades. With the 25th anniversary of the Pokémon franchise looming in 2021 however, it appears this is about to change. In an announcement of new cereals and line extensions this week, General Mills revealed that they would be releasing a new "Berry Bolt" cereal themed around the ever popular franchise mascot Pikachu, who prominently appears front and center on the cereal's bright red box. This cereal features red and blue berry-flavored corn puffs, together with yellow marshmallows in the shape of Pikachu’s head and tail. Continuing the focus on Pikachu, the titular Pokémon makes a grand appearance on the front of the bright red box.
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Nov9

Pokémon Center now available in Canada

On Nov 9th, Pokémon Company International announced that Pokémon Center, its official e-commerce arm, was opening it doors to Canadian residents. Pokémon Center was previously only available within the USA, and offers a variety of merchandise from clothing to kitchenware, to plush, to home décor, to even figurines and cards. The site has also featured collaborations with Funko POP and Kotobukiya, as well as seasonal collections.

“We are thrilled to bring Pokémon Center to our fans in Canada, giving them additional ways to express and celebrate their Pokémon fandom through premium merchandise,” said Cindy Ruppenthal, director of e-commerce at The Pokémon Company International. “Pokémon Center has something for every type of Trainer—whether it’s to play, collect, decorate, or wear—and we look forward to seeing even more Trainers enjoy these offerings.”

In celebration of the opening of Pokémon Center for Canada, Pokémon Center customers in the US and Canada will receive a Pokémon...
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